David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Subscriber Information and Revenue Sharing Seen as Hurdles to iPad Newspaper and Magazine Deals

16 February 2010

Financial Times reports that talks between Apple and a number of newspaper and magazine publishers have encountered several hurdles that have slowed the deal-making process as the periodicals publishing industry attempts to understand how the move to digital distribution will affect its business.

One of the major concerns publishers are reportedly having pertains to Apple's policy of sharing only limited customer information with its content partners. As the report notes, publishers have long mined data on their subscribers in order to develop marketing efforts and evolve the focus of their publications over time, but Apple's reluctance to share that information is reportedly making publishers uneasy. […] Another concern for newspaper and magazine publishers is Apple's proposed revenue sharing arrangement, which involves Apple taking a 30% share of revenue for handling distribution.

Read: greed and cluelessness seen as hurdles to newspapers and magazines continuing to do business.

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